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Dwyane Wade: Budweiser Alcohol-free beer for athletes is a game changer

Dwyane Wade. ABC / Paula Lobo

Dwyane Wade comes back into the game – that’s the beer game. The former professional basketball player partnered with Budweiser to create an alcohol-free beer ideal for athletes.

The drink, called Budweiser Zero, is heralded as the brand’s “ first zero alcohol brew. ” Also, according to a press release, the drink does not contain sugar and only contains 50 calories per serving, but it has “the same refreshing, full-bodied taste you’d expect from Budweiser with a zero percent alcohol content.”

The release also noted that the creation of Budweiser Zero was a response to the rising popularity of canned drinks with little to no alcohol, such as Loverboy and White Claw.

“Budweiser has an incredible opportunity to bring this movement into mainstream culture by offering a product that does not compromise on the quality and taste that people have come to know and appreciate,” said Monica Rustgi, vice president of marketing for the company .

Wade, 38, helped make Budweiser Zero with athletes in mind. Since the libation does not contain alcohol, drinking it will not lead to hangovers, dehydration, or other aftereffects typically associated with alcohol. In other words, it’s the perfect drink for the pros who are training or in the middle of a busy season.

Dwyane Wade Budweiser launches non-alcoholic beer athletes
Budweiser Zero. Anheuser-Busch

“Budweiser has been a great partner of mine for the past two years and this was a natural next step,” former Miami Heat shooting dog said in a statement. “I’m really excited to be joining Budweiser to bring their first non-alcoholic beer to life. Now that sports are returning, this is the right time because Bud Zero is a game changer by letting athletes enjoy the taste of a refreshing beer without affecting their mental and physical play. ”

Wade, who helped design Budweiser Zero’s sleek packaging, will also appear in ads associated with the product in the coming months.

The Chicago native played a star in a tear-pulling commercial for Budweiser in April 2019, just as he retired from the NBA. Rather than paying tribute to Wade’s career on the field, the ad honored everything he had achieved outside of the sport.

As the nearly four-minute spot was explained via text, the athlete had swapped jerseys with a host of other NBA legends in the last months of his professional sports career. In the course of the commercial, Wade was greeted by people whose life he influenced for the better. Each gave him a piece of clothing that was important to them.

For example, the Olympic athlete received a jersey that belonged to a victim of the Parkland school shooting and a purple church coat that came as a surprise to his mother, Jolinda Wade, who struggled with addiction before Dwyane bought her a church.

“I noticed that you showed up all the time and that you would come and look over me. And Dwyane, because you believed in me when I got out of prison, I was a different woman, ”she told her son. “I am more proud of the man you have become than the basketball player. You are bigger than basketball. ‘

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