A pizza the festive action! Domino’s unveils its first-ever Christmas ad featuring a yodeling choir to promote its Festive One and new After Eight cookies
- Dominoes has unveiled its first Christmas TV ad
- It tells the importance of reuniting friends and family after the Covid-19 pandemic
- Chain also has new festive menu options including turkey pizza
- Launches deep-filled chocolate chip cookies with an After Eight center
Domino’s has unveiled its very first Christmas ad to kick off the holiday season, and it’s a happy one.
In a whirlwind show of humor and hunger, the ad talks about the importance of reuniting friends and family after a long period of lockdown.
The video gives other big brand ads a run for their money and welcomes the cast members back from the yodeling Domin-Oh-Hoo-Hoo summer ads.
While pizza may not be the most traditional festive treat, Domino’s has released a seasonal special in the form of The Festive One, topped with sage and onion marinated turkey breast, Cumberland sausage and crispy bacon.
Finally, there are deep-filled Cookies with After Eight, with chocolate dough and a minty heart.
A choirboy sang and couldn’t resist yodelling ‘Domin-Oh-Hoo-Hoo’ instead of a Christmas carol
Friends and family gathered at church to celebrate Christmas gathered to enjoy a festive pizza
It begins by panning across a fairytale light-filled stage to a choir preparing to sing.
Rather than a traditional rendition of Silent Night, the performers stun the crowd as a room-devouring yodel emerges from the singer’s mouth, confusing the other choir members and the audience, until they all eventually embrace the festive yodelling spirit.
The spot ends with the choir and friends enjoying a piping hot Festive One with all the trimmings.
To coincide with the Domin-oh-hoo-hoo Yodel campaign, Domino’s is making a special Christmas donation on Tuesday, November 30 via #GivingTuesday.
Domino’s will invite pizza fans to collect their baskets for charity when placing their orders and has committed to match all money raised on the day, with proceeds going to Domino’s long-standing charity partner, Teenage Cancer Trust.
A cast member from Domino’s summer ads reappeared when he responded to the choirboy’s call for pizza
The whole choir joined in the yodeling and was on stage ready for a big Christmas meal
Through its six-year partnership with the charity, Domino’s has raised nearly £5.5 million to fund specialist care and support.
Merriment Maker at Domino’s, Melanie Howe said: ‘After last year, Christmas 2021 is undoubtedly the season to get merry, so we’re gearing up for a festive season full of dough.
“With parties in full swing and big Christmas family gatherings ahead, this year our stores are ready to rock around the clock to make sure our drivers’ sleds are full of doughy goodies!”
The conductor looked stunned when her plans for a civilian singing gig were thwarted by calls for pizza
A second chorister joined as more people began requesting the festive pizza treat
Domino’s predicts that pizza sales will surge during the holiday season and predicts December 4 will be the biggest day* for pizza-filled festivities.
To celebrate, they are releasing their first-ever Christmas themed pizza, The Festive One, and a new festive dessert, Cookies with After Eight®, all of which will be a fan favorite this year.
The ad will air on key primetime spots, including the semi-final of The Great British Bake Off tomorrow night (Tuesday, November 16), inspiring pizza fans to order a piping hot pizza to linger in while they enjoy the show. .
The Festive One and Cookies with After Eight® are now available to order online, through the Domino’s app or from your nearest store. For more information and to find your nearest store, visit: www.dominos.co.uk.