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Domino’s Australia Launches One Slice Pizza Roulette Covered With Carolina Reaper Chili Pepper

Domino’s is about to launch pizza ‘roulette’ for Halloween with a slice secretly covered in the world’s HOTTEST chili – so would you dare to try it?

  • Domino’s to spice things up with the launch of its new pizza ‘roulette’
  • Customers can order any pizza – and one slice contains the hidden chili sauce
  • Australian diners may ‘cheat’ or ‘treat’ their unsuspecting friends or family
  • The pizza roulette is available from October 25 to October 31, or until sold out


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With Halloween just around the corner, Domino’s Australia is ready to spice things up a bit with the launch of its new pizza ‘roulette’.

Customers who dare to “roll the spice dice” can try Halloween Pizza Roulette by ordering a pizza on a classic menu base – and one slice gets “possessed” with the scorching hot chili sauce for free.

Made with the world’s hottest chili pepper, the Carolina Reaper Chilli Pepper, which scores a whopping 2.2 million on the Scoville scale, diners can “cheat” or “treat” their unsuspecting friends or family.

The only downside is that you don’t know which slice of pizza the spicy addition is hiding on, so be prepared, because the Reaper Chilli Sauce will make you ‘sweat’ with every bite.

The pizza roulette is available from October 25 to October 31, or until sold out.

Domino's customers can try the Halloween Pizza Roulette by ordering a pizza on a classic base from the menu - and one slice gets 'possessed' with the scorching hot chili sauce

Domino’s customers can try the Halloween Pizza Roulette by ordering a pizza on a classic base from the menu – and one slice gets ‘possessed’ with the scorching hot chili sauce

Adam Ballesty, Chief Marketing Officer of Domino’s Australia and New Zealand, said those who experienced Pizza Roulette last year will be in for a surprise.

“We’re turning up the heat this Halloween with Domino’s Reaper Chilli Sauce – it really is a game of roulette,” he said.

“If you like chilli, you’ll want to be the lucky one to bite into the heat-obsessed slice, but if you’re not against spices… well, RIP taste buds.

“We put a warning label on every box, so that should indicate the level of spiciness we’re talking about here — there’s no trick to it with this sauce.”

Made with the world’s hottest chili pepper, the Carolina Reaper Chilli Pepper, which scores a whopping 2.2 million on the Scoville scale, diners can “cheat” or “treat” their unsuspecting friends or family

If you feel the need to cool down after successfully completing the pizza roulette challenge, “pamper” yourself with Domino’s new Red Velvet Thickshake.

Made with red velvet cake syrup and creamy ice cream, and topped with whipped cream, there’s no trick to this Halloween treat, just delicious chunky shake goodness.

Order your pizza with a surprise from Reaper Chilli Sauce or forget the tricks and go all-in for the treats with a Red Velvet Thickshake from October 25th via the website.

A warning label will be placed on the box if you choose to play pizza roulette.

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