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Does Gen Z kill Brussels sprouts?

Traditional festive ingredients like Brussels sprouts and Christmas pudding are falling out of favor as Gen Z is dropping the classic fare and opting for trendy Christmas brunches instead.

Despite of nearly one in four people between the ages of 18 and 24 say they hate Brussels sprouts, according to new research from Tesco shared exclusively with FEMAIL.

And it’s not just the bells and whistles that Gen Z is dumping. The number of young adults opting for Christmas pudding this year is just eight percent, compared to 24 percent in 2020.

tThe number of 25-34 year olds opting for the traditional pudding has also fallen dramatically, halving from 30 percent in 2020 to just 15 percent in 2021 — with the supermarket saying chocolate desserts are likely to be most served on December 25 in the future.

Traditional festive ingredients like Brussels sprouts and Christmas pudding are falling out of favor as Gen Z is dropping the classic fare and opting for trendy Christmas brunches instead.

Traditional festive ingredients like Brussels sprouts and Christmas pudding are falling out of favor as Gen Z is dropping the classic fare and opting for trendy Christmas brunches instead.

Instead of a classic roast dinner, young adults are looking for perfect food that looks good on Instagram — and a fifth even opt for Christmas brunch at dinner.

As a result, supermarkets are launching modern versions of traditional dishes. Tesco has launched a Tesco Finest Black Forest Christmas Pudding, along with dozens of chocolate-based desserts to meet the country’s growing preference for new versions of classic Christmas dishes such as the Tesco Speculoos Profiterole Gateau.

Instagrammable Christmas Dinner

When it comes to Christmas dinner, it can’t be just any roast dinner, it has to look great with young adults going the extra mile to make their festive offerings more Instagram-worthy this year.

British adults of all ages claim they will do everything they can to make this year’s spread look perfect.

Popular tactics used to make sure festive offerings look good for the “gram” this year include serving food on platters instead of everyday plates and using festive plants and flowers as additional decorations.

End of Brussels sprouts?

spThe position of rout as a festive ingredient may be in jeopardy, with a clear pattern showing the vegetable’s popularity waning with each generation.

The over-75s are the strongest supporters, with 65 percent declaring their love for them, but this drops drastically to just 26 percent when it comes to 18-24 year olds.

But while the vegetable continues to split the nation, we love them more than we hate them, with 49 percent claiming to “love” them, while just 21 percent say they “hate” them.

One in four people aged 18 to 25 say they ‘hate Brussels sprouts’

There is an 11 percent increase in 18-34 year olds who claim to “hate” sprouts (from 23 percent to 34 percent – and 39 percent among 18-24 year olds) – which is quite significant compared to other YoY changes

There’s also a significant 9 percent drop in those who claim to love them within this age group – meaning that for the first time, more people in this age group (and an indicator for the future) hate sprouts than love them.

New take on classic

Food innovation is a key trend for Christmas 2021, with more than a third of UK adults looking for innovative food and products.

This is especially true for 18-34 year olds, 62 percent of whom plan to be innovative with their food and drink choices this year.

Ways they plan to do this include buying new talkative products, opting for classics, and looking to trends on social media for inspiration.

Ice cream and chocolate dominated Christmas pudding

Meanwhile, the British love of ice cream and chocolate keeps Christmas pudding off our plates.

Fewer people will eat a Christmas pudding this year — just 28 percent versus 44 percent last year, while older generations continue the tradition.

As many as 44 percent of people over 65 will enjoy a Christmas pudding dessert on Christmas Day, compared to 20 percent of 35-44 year olds, 15 percent of 25-24 year olds and just 8 percent of 18-34 year olds.

Among younger generations, ice cream, cheesecake and chocolate desserts are becoming increasingly popular “traditional” festive desserts, while 18-24 year olds eat ice cream (13 percent), chocolate dessert (11 percent) and cheesecake (9 percent). ) this Christmas then Christmas pudding –

The over-75s are the strongest supporters, with 65 percent declaring their love for them, but this drops drastically to just 26 percent when it comes to 18-24 year olds.

Many will also opt for savory desserts, with more than two-thirds eating a cheese board on Christmas Day, with Cheddar Brie and Stilton being chosen as the best cheeses.

However, young people (18-34 years) chose adventurous cheese four times more often than Halloumi compared to people over 60.

Its new position as a festive staple saw Halloumi’s sales jump 33 percent last year in the five weeks leading up to Christmas.

Pigs in blankets rule supreme

A traditional Christmas dinner that doesn’t risk going anywhere is pig in blankets with rising popularity.

Two thirds of adults in the UK say they are their groomer of choice (63 per cent) – a 24 per cent increase from last year.

A quarter (24 percent) of 25-34 year olds eat more than ten during the Christmas season.

This year, Tesco has launched inventive variants such as Tesco Finest Pigs in Blankets Candy Canes with Orange & Maple Glaze, as well as plant-based options such as Plant Chef Meat Free Bangers in Blankets and Wicked Kitchen Choriz-NO Pigless Duvets to capitalize on the vegan trend. christmas.

Meanwhile, the good old roasted potato was voted the most essential vegetable on the Christmas lunch plate for 87 percent of people, replacing carrots, which took first place last year but dropped to third place this year.

A traditional Christmas dinner that doesn't risk going anywhere is pig in blankets with rising popularity.

A traditional Christmas dinner that doesn't risk going anywhere is pig in blankets with rising popularity.

A traditional Christmas dinner that doesn’t risk going anywhere is pig in blankets with rising popularity.

Failing Veganism

While traditional turkey is very much in vogue, a quarter (27 per cent) of UK adults will cater for vegan, vegetarian or plant-based guests this Christmas.

That said, a quarter (26 percent) of vegans and vegetarians consider breaking their usual diets on the big day so they can enjoy the many meat and dairy dishes on the Christmas table.

A not so merry Christmas

Before the big day itself, red wine was voted the best drink by 29 per cent of adults in the UK, overtaking white wine (27 per cent), who took the top spot in 2020.

The nation also likes a glass of the finer things, as nearly a fifth (19 percent) say they’ll have champagne on Christmas Day.

However, the recent growth in mindful drinking looks set to continue with a quarter (24 per cent) of adults in the UK opting for non-alcoholic and non-alcoholic drinks only on the big day itself – a 10 per cent increase from last year (15 percent). ). Brighton (40 percent), Norwich (40 percent) and Cardiff (35 percent) are the capitals of this growing trend

For those who keep temptation at bay, Tesco makes it easy to enjoy a meat-free feast with delectable alternatives such as the Tesco Plant Chef Meat-Free Festive Vegan Roast and the Wicked Kitchen No-Turkey Roast Crown.

Despite an increased focus on “practical” and innovative festive food, turkey is still king when it comes to center stage.

In fact, 68 percent of British adults plan to eat a roast turkey on the 25th, suggesting that many are longing for the return of a traditional family Christmas.

Whether it’s a full bird, such as a Tesco Finest British Free Range Narragansett Turkey, or smaller crowns, the Christmas bird is more popular than ever.

Big and early parties

With a desire to return to pre-pandemic celebrations, it’s no surprise that the nation is eager to embrace the holiday season like never before.

Nearly half of those surveyed want to spend more time with family than during the previous Christmas season, while 20 percent want to spend more time with friends.

In addition, a third plan to socialize more, and one in six, while 15 percent plan to organize more parties than in previous years.

When it comes to December 31 celebrations, however, 18 percent of 18- to 34-year-olds claim they started a new New Year’s Eve tradition last year that they will continue this year — the “big night.” So instead of going out this year, they’re staying home for when the clock strikes midnight.

With so many people more excited for the festivities than usual, the celebrations will start early with more than one in 10 (12 percent) families putting up the tree and decorations in late November.

Conscious Christmas Celebrations

Last year was a year like no other – but there are signs that the events have made more people aware of social issues and more active in their communities.

This Christmas, 34 percent of Brits will donate to a food bank, with one in five donating through a retail collection point, while one in ten will give warm clothing to the homeless or a shelter, and a further 9 percent will donate to a neighbor in need.

In addition to charities, this Christmas is also becoming environmentally conscious. More than 36 percent of the nation plans to be more sustainable during the holiday season, and 49 percent say thinking about the environment will influence their purchasing decisions this Christmas.

Exclusive to FEMAIL Alessandra Bellini, Tesco Chief Customer Officer said: “As we enjoy the freedom to expand the dining table and create wonderful memories, it may come as no surprise that 86 percent of the nation say nothing will stop them from having a to have a merry Christmas in 2021.

“In our fourth annual Tesco Christmas Report, we gave an idea of ​​what the seasonal comeback will look like – from reviving family traditions, to finding new eating moments and being sustainable smart during celebrations.

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