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Do you dress for the ‘manly look’? TikTok trend sees users change style to ‘stop pleasing men’

Women who dressed for the “masculine look” have ditched outfits they think appeal to men in favor of edgy, standout trends in a new social media trend.

The “masculine gaze” is a feminist theory that holds that society is viewed through the prism of the male, heterosexual perspective – with men constantly objectifying women, often seeing them only as sexual objects.

The theory holds that women have been conditioned from childhood to dress to please men, for example, wearing typically feminine outfits, tight-fitting clothes, and short dresses.

In a viral TikTok trend, users who say their style was dictated by what they thought men liked have shown off their new wardrobe as they choose outfits based on their own tastes.

Dublin fashion blogger Lola showed her style before she started dressing for the 'feminine look'

In her new style, Lola wears wide jeans and sweaters with brown hair and trendy highlights

In her new style, Lola wears wide jeans and sweaters with brown hair and trendy highlights

Dublin fashion blogger Lola shared a video in which she said she no longer dressed for the “masculine look” her style used to show, including tight pink dresses with platinum blonde hair (left) and her new style, which featured a wide-leg look. wearing jeans and sweaters with brown hair and trendy highlights (right)

Fashion influencer Chloe, from California, wears a plain black mini dress paired with sunglasses and white sneakers

Fashion influencer Chloe, from California, wears a plain black mini dress paired with sunglasses and white sneakers

Chloe wears a black leather jacket with green fur and black Dr Martins boots

Chloe wears a black leather jacket with green fur and black Dr Martins boots

California fashion influencer Chloe shared a photo of her style before dressing for the “feminine look” (left), wearing a solid black mini dress paired with sunglasses and white trainers and then (right), a wore black leather jacket with green fur and black Dr Martins boots

Lola wore a tight pink mini dress with a cropped midriff that she paired with a jeweled bag.

Lola wore a tight pink mini dress with a cropped midriff that she paired with a jeweled bag.

Lola wears a fashionable oversized blazer paired with trendy sunglasses with blonde highlights

Lola wears a fashionable oversized blazer paired with trendy sunglasses with blonde highlights

Lola is pictured on the left in a tight pink mini dress with a cropped midriff that she paired with a jeweled bag. Right, Lola is wearing a fashionable oversized blazer paired with trendy sunglasses with blonde highlights

A typical example of the trend is for users to show off what they wore ‘for the masculine look’, such as short skirts, crop tops, neutral colors and minimal prints.

However, when dressing for the ‘feminine look’, several users were seen in more flamboyant, colorful outfits that were often looser with quirky hairstyles and accessories.

Fashion blogger Lola, from Dublin, shared a TikTok video revealing how she wore tight dresses with minimal patterns and blonde or dark brown hair.

But her updated wardrobe includes loose-fitting shirts in vibrant colors, baggy jeans and sweaters, and her hair is now the natural color with trendy blonde stripes down the front.

Chloe is pictured wearing a plain white cardigan paired with black striped pants and a straw hat

Chloe is pictured wearing a plain white cardigan paired with black striped pants and a straw hat

Chloe wears monochrome polkadot flares with a red statement jacket, trendy sunglasses and a designer bag

Chloe wears monochrome polkadot flares with a red statement jacket, trendy sunglasses and a designer bag

Chloe is pictured on the left wearing a plain white vest paired with black striped trousers and a straw hat. Right, Chloe wears monochrome polkadot flares with a red statement jacket, trendy sunglasses and a designer bag

Chloe wears a short denim skirt paired with a leopard print blouse and black beret.

Chloe wears a short denim skirt paired with a leopard print blouse and black beret.

Chloe wears leather pants paired with an oversized blazer

Chloe wears leather pants paired with an oversized blazer

On the left, Chloe dresses in a more simple and feminine way, with a short denim skirt paired with a leopard print blouse and black beret. Right, Chloe is wearing leather pants paired with an oversized blazer

Chloe's new wardrobe is packed with layers, sneakers, retro accessories and quirky prints and patterns

Chloe's new wardrobe is packed with layers, sneakers, retro accessories and quirky prints and patterns

Chloe’s new wardrobe is packed with layers, sneakers, retro accessories and quirky prints and patterns

Before updating her wardrobe, Lola wore close-fitting, short dresses in solid colors

Before updating her wardrobe, Lola wore close-fitting, short dresses in solid colors

Now the fashion blogger is wearing psychedelic prints in bright colors and oversized jackets

Now the fashion blogger is wearing psychedelic prints in bright colors and oversized jackets

Before updating her wardrobe (left), Lola wore close-fitting, short dresses in solid colors. Now the fashion blogger is wearing psychedelic prints in bright colors and oversized jackets

Examples of dressing for the ‘feminine look’ also included a bold lime green tank top paired with a flared emerald green skirt, as well as a psychedelic skirt and an oversized black blazer jacket.

Her video got over 6,000 likes and a user commented on Lola’s video, “There’s nothing wrong with the first one, but obviously the second one is more you and that’s the most important thing, making clothes to make you happy. ‘

Fashion influencer Chloe, from California, also shared a TikTok video of her previous outfits, such as jeans, skirts, plain blouses, simple dresses and feminine floral prints.

However, her updated style includes standout pieces, including monochromatic polkadot flare pants that she paired with an oversized red jacket and Dr. Martens boots, and she said she’s “so much happier now.”

Chloe wore feminine clothes like a floral mini dress

Chloe wore feminine clothes like a floral mini dress

Now the fashion logger is wearing more eye-catching designs, including patterned pants and cardigans

Now the fashion logger is wearing more eye-catching designs, including patterned pants and cardigans

Before updating her style (left), Chloe wore feminine clothes such as a floral mini dress. Now the fashion logger is wearing more eye-catching designs, including patterned pants and cardigans

Lola wore tight outfits that she thought would appeal to men

Lola wore tight outfits that she thought would appeal to men

Now Lola is wearing fashionable outfits including an emerald green skirt paired with a lime green cropped shirt

Now Lola is wearing fashionable outfits including an emerald green skirt paired with a lime green cropped shirt

Lola, pictured before and after updating her wardrobe, wore form-fitting outfits that she thought would appeal to men. Now she’s wearing fashionable outfits including an emerald green skirt paired with a lime green cropped shirt

Chloe is pictured wearing regular clothes and jeans shorts

Chloe is pictured wearing regular clothes and jeans shorts

Chloe is now wearing loose-fitting jeans with a bomber jacket and fashionable accessories

Chloe is now wearing loose-fitting jeans with a bomber jacket and fashionable accessories

Chloe is pictured on the left wearing regular clothes and jeans shorts. Right, she’s wearing loose-fitting jeans with a bomber jacket and fashionable accessories

Other outfits include leather flare pants with a loose-fitting blazer, a leather jacket with a green fuzzy hemline and her wardrobe now includes many layers, sneakers and retro accessories.

The blogger captioned the video, stressing that she’s “so much happier now,” while users agreed that dressing for the “feminine gaze is liberating.”

Speak with Refinery29, claimed Dr. Lauren Gurrieri, senior lecturer in Marketing at RMIT University, that the “masculine gaze” means that women are seen as objects of “desire and pleasure.”

“The male gaze reflects expectations of what women’s bodies should look like and what is required of women aesthetically — which in turn positions women as sexualized, idealized, and objects of heteronormative desire and pleasure,” she said.

‘Dressing up in a more stereotypically feminine way works rather than the other side of this dynamic – where femininity is traditionally associated with marginalized meanings of submission, decorativeness and frivolity.’

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