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Disney releases ‘Mulan’ on Disney + and launches a new streaming offering

Walt Disney Co. DIS,
+ 0.80%
plans to sell access to the long-delayed live action movie “Mulan” through Disney + for $ 29.99, a new approach to that streaming service, and will launch a new international streaming offering under the Star brand. After the stock languished in trading outside the hours following the publication of its third-quarter earnings, the stock rose to a gain of nearly 5% after the double announcements. Chief Executive Bob Chapek announced in a conference call Tuesday afternoon the new approach to Disney’s third-quarter fiscal profit report, which saw a loss of nearly $ 5 billion as a result of the COVID-19 pandemic. Disney + has been used as a subscription service that consumers pay monthly, but Disney plans to offer a pay-per-view version of “Mulan” from September 4 in most areas that have access to Disney +. Disney charges $ 29.99 to watch the movie in the U.S., but that price may vary slightly in other countries, and Disney will launch the movie in theaters where they are open, Chapek said. Chapek also said Disney will launch a new streaming service under the Star brand after the success of Disney +, which has surpassed 60 million subscribers. “As a result of the strategy we have pursued with Disney +, the offering will be rooted in the content we own from the prolific and critically acclaimed production engines and libraries of ABC Studios, Fox Television, FX, freeform, 20th Century Studios and Searchlight, said Chapek. “In many markets, the offering will be fully integrated into our established Disney + platform, from both a marketing and technology point of view, and will be distributed under the Star brand, which has been successfully used by the company for other general entertainment platform launches. , especially with Disney + Hotstar in India. “

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