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Choosing the right digital agency

Knowing how to choose the right digital agency is the first step in a successful online marketing strategy. Whether it’s a new website, a Facebook app, or improving your SEO strategies, who you’re working with is just as important as the project. We’ve put together a list of tips to help you choose the right digital agency for your business.


1. In-house team: 

The more an organization works from house to house, the more control (and ultimately its clients) over a project. Once agencies start outsourcing their work, communication progress can be hampered or reduced, not to mention problems that may arise if you want to make some changes. Also, in-house agencies tend to provide better services because their teams are more aware of the overall project than its individual parts.


2. Relevant portfolio:

Not only should an organization have a sample of work from different clients, but the work also needs to be relevant to your project. Examining portfolios is a great way to see how companies ’skills match your needs. So, for example, if you want to develop a Facebook application, make sure the agency you choose has experience creating them.


3. Additional Services:

The role of the digital agency should not stop when delivering the project, so make sure you make the most of your relationship. Good companies will often provide training on how to maintain your new venture, follow up with technical support, and provide some warranty on their project code.


4. A trusted communication: 

Since online marketing can be complex and time-consuming, choosing an organization that assigns you a consistent project manager will ensure that you communicate exactly what and at least one person knows what is always going on in your account. Many companies will send high-level managers to give the pitch and eventually hand over the project to a junior; Ask ahead of time about who you will work with and when you can meet them.


5. Best Technology:

In order to maintain a competitive advantage and adhere to safety standards, choose a digital agency that can provide you with the best technology available. There are many solutions to the same project so ask your company what technology they plan to use and why they chose it over others. If they can’t give you a good answer, look for an agency that can.


6. Creativity:

The digital industry relies heavily on creativity and your online marketing needs to compete at that level. Make sure the agency you choose has a creative impetus for the job, whether it involves design work, interesting ideas, or unique use of technology.


7. A strong track record:

Check out the results of a digital agency as well as advanced projects. This includes information and statistics from their previous work as well as whether they have long-term clients. It gives you a good idea of   what you can expect when working with them.


8.Understanding company summaries: 

An organization needs to be able to understand your needs in order to provide the best service. While this is great, if an organization can produce amazing work, it will not help at all if the end result is different from what you wanted. Check out the agency’s previous work and how it fits in with their clients’ summaries.


9. Follow the best practices in the industry:

A lot of companies are offering cheap online marketing, unfortunately, most of those companies use “black hat” strategies to improve their results (especially related to SEO strategies). If this only works for a short time, eventually your project could be penalized by people like Google, Yahoo, and Facebook who continue to market online that do not follow their best practice guidelines. Make sure the agency you are using does not risk your project with shortcuts.


10. Partnership: 

At the end of the day, this is your digital project so look for an agency that always tries to keep you in the loop. The agency should welcome your input and guide your feedback while guiding you on how to translate these ideas online. Agencies that treat clients as partners provide a transparent experience during the development process and a final project that better meets client expectations.

Here are some tips to help you find the right digital agency.

To find out more about digital agencies, please visit our website Pianov.nz