Ben & Jerry’s creator, Dove pulls American Facebook, Twitter ads

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SAN FRANCISCO (AP) – The company behind Ben & Jerry’s ice cream, Dove soap and a host of other consumer products said Friday that it will stop advertising on Facebook, Twitter and Instagram at least by the end of the year due to the amount of hate speech online.

Unilever said that prior to the November presidential election, the polarized atmosphere in the United States placed responsibility on brands.

Based in the Netherlands and Great Britain, the company joins a range of other companies that stop advertising on online platforms. In particular, Facebook has been the target of an escalating move to siphon off ad dollars to pressure the social media giant to do more to prevent racist and violent content from being shared on its platform.

“We have decided that from now until the end of the year, we will not be running brand advertising on social media news feed platforms Facebook, Instagram and Twitter in the US,” said Unilever. “We are currently continuing to advertise on these platforms.” would not add value to people and society. ”

Facebook did not immediately respond to a request for comment. On Thursday, Verizon joined others in the Facebook boycott.

Sarah Personette, vice president of global customer solutions at Twitter, said the company’s mission is to serve the public conversation and make Twitter a place for people to connect, find and receive authentic and credible information , and can express themselves freely and safely. ‘

She added that Twitter “respects our partners’ decisions and will continue to work and communicate closely with them during this time.”

The share in Facebook Inc., based in Menlo Park, California, fell about 7% on Friday. San Francisco-based Twitter shares were also down about 7%.

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