During Apple’s Q3 2020 earnings, Tim Cook, the CEO of technology giant, was asked if the company’s custom ARM chip, known as the Apple Silicon, would be sold to other manufacturers. In a rather obvious step, Cook argues that these chips will not be distributed to other companies, and he also provides solid reasoning for this.
Cook says Apple is a product company and they ‘love to make anything’
An example of Apple Silicon was shown at the 2020 WWDC keynote, where the company announced the transition from Intel processors to its own custom hardware. During the company’s Q3 profit, after Cook was asked if Apple would sell its custom silicon to other manufacturers, the following answer was provided.
“I don’t want to make a comment forever, but we are a product company and we love to make the whole thing. If we can own the user experience that way, [our goal is] delight the user. And that’s the reason we use Apple Silicon, because we can imagine some products that we wouldn’t be able to reach otherwise. And that’s how we look at it. ‘
To be fair, it was quite an obvious step, as the company has never sold its A series chipsets to any other company other than using it in its wide range of products. The same approach would apply to the first ARM-based Mac, which is said to be a 12-inch MacBook starting at $ 799 and said to have a 12-core processor. Shortly after this reveal, we expect the ARM-based 13-inch MacBook Pro to be announced, as production is said to start in the fourth quarter of 2020, according to an earlier report.
Do you still think Apple should supply its custom silicon to other manufacturers or do you think Apple Silicon should be a source of motivation for companies like Samsung, Qualcomm and Huawei to develop more capable and energy efficient ARM based processors? Tell us in the comments.
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