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AllyLikes is Alibaba’s answer to the Shein phenomenon: stores with micro influencers as a new way to conquer the world of fashion

Some call it the “TikTok of e-commerce”, due to the relationship between the ‘micro-influencers’ and the product that they are trying to sell. Shein is an online clothing store of Chinese origin that is already valued above 15,000 million dollars and has been among the most downloaded shopping applications on iOS and Android. A real phenomenon that threatens Amazon and Zara and is revolutionizing the sale of clothing online. Such is so Alibaba, the Chinese online commerce giant, has decided to launch its own clone of Shein.

allyLikes is the new clothing sales platform owned by Alibaba and focused on the US and European market. The store is available in Spain and aims to take advantage of Alibaba’s size to cope with Shein’s popularity.

Applying to the maximum the idea of ​​”dressing in the latest fashion”

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Taking a look at their website we can find collections ranging from dresses to t-shirts or pants, through accessories and a small section for home. As is already the case with Shein, allyLikes prices are knockdown, in part because they regularly plagiarize the designs of Zara and other brands.

Shirts for less than 15 euros or leather jackets for less than 30 euros are rare levels but that in these stores is common. Following philosophies such as Primark and its aggressive pricing policy, allyLikes focus on rapid stock turnover to try to maintain a competitive catalog. As described by SCMP, the store has more than 500 new products every week.

From Zara to Asos: that we would not buy clothes without trying them on first was a myth, it was enough to be able to return them for free for the sector to explode

Like Shein, allyLikes works with influencers on social media who help sell the various clothing collections. These micro influencers are offered benefits such as sponsored products and 50% commissions on sales..

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Fuente: Not Boring.

Analyst Packy McCormick describes in Not Boring that those prices “make Amazon look expensive.” They also point out that “Shein does not have his own style. They are a reflection of the style of each country, in real time, based only on data“To achieve this in Shein’s case, they go from testing to production in seven days, half of what happens at Zara. Because of this, these stores can test many more styles per garment.

With this combination of commissions for micro-influencers, low prices and a constantly changing catalog, new clothing stores like Shein or allyLikes want to rival the powerful stores in the fashion industry. Two new stores that, like TikTok, come from China and have a great pull among the younger audience.

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