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Aldi’s Christmas Ad Teases All-New Animated Banana Character Named Ebanana Scrooge

Where’s Kevin the Carrot? Aldi’s celebratory ad teases a newly animated banana character named Ebanana Scrooge, who angrily declares ‘I hate Christmas’ after being abandoned by Santa

  • Animated Banana Character Ebanana Scrooge Makes Debut in Aldi’s Christmas Ad Tease
  • Tease video can be seen on Aldi Twitter, Instagram and Facebook
  • Festive advertisement of supermarket giant will be launched on Thursday 11 November


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Aldi today teased its iconic Christmas ad on social media – featuring an all-new animated banana character named Ebanana Scrooge.

However, it does not feature Kevin the Carrot, the loveable character who has been central to the last five Christmas campaigns.

The new 20 second clip shows a child Ebanana waiting patiently for Santa Claus, snuggling up next to a mince pie in front of a roaring fire on Christmas Eve.

Then a mysterious hand appears and takes the mince pie and leaves the banana behind – to which the upset Ebanana yells, “Santa, wait…why didn’t he take me?”

Aldi's Christmas advert teases a kid Ebanana waits patiently for Santa, snuggles up next to a mince pie in front of a roaring fire on Christmas Eve

Aldi’s Christmas advert teases a kid Ebanana waits patiently for Santa, snuggles up next to a mince pie in front of a roaring fire on Christmas Eve

Then a mysterious hand appears and takes the mince pie and leaves the banana behind – to which the upset Ebanana yells, “Santa, wait…why didn’t he take me?”

Just before the teaser clip fades, Ebanana jumps up and angrily declares, “I hate Christmas…” — leaving viewers wondering what happens next in this festive tale.

But for those eager to find out if the country’s favorite picker vegetable, Kevin de Wortel, is returning, there’s no long wait.

Aldi has revealed the trailer online ahead of the full ad, which will be unveiled on national TV and online on Thursday, November 11.

And the ad teaser has caused quite a stir online, with one even sharing the hashtag #justiceforkevin.

Ebanana jumps up and angrily declares, 'I hate Christmas...' - leaving viewers wondering what happens next in this festive tale

Ebanana jumps up and angrily declares, 'I hate Christmas...' - leaving viewers wondering what happens next in this festive tale

Ebanana jumps up and angrily declares, ‘I hate Christmas…’ – leaving viewers wondering what happens next in this festive tale

On Twitter, one person wrote: 'I think it's all bananas #JusticeForKevin'

On Twitter, one person wrote: 'I think it's all bananas #JusticeForKevin'

On Twitter, one person wrote: ‘I think it’s all bananas #JusticeForKevin’

“This is going to ‘split’ opinions,” one joked, while a second wrote, “We still love Kevin in this house!!!”

A third added: ‘I really can’t forget Kevin Carrot’, while a fourth said enthusiastically: ‘I’m getting hairs just thinking about this, it doesn’t hurt me. We need our favorite bunch of Carrots to make the day ripe.’

Another commented, “I think it’s all bananas #JusticeForKevin.”

Elsewhere, one further commented: ‘Aldi, I have about 30 Kevin’s and friends, just think what a banana peel will look like in there. There will be riots!’

Last year, Aldi released a teaser featuring Kevin de Wortel flying ‘Top Gun style’ in a jet escapade with copilot Turkey.

The full ad’s release revealed that he was joined by Oscar-winning actor Jim Broadbent who played Santa Claus, with the brave vegetable trekking through the snow with a friendly hedgehog to reach his family for Christmas dinner.

The year before, 33 million people tuned in to see Kevin de Carrot in Aldi’s Christmas ad, which was crowned the most effective Christmas ad of 2019.

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