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Afterpay launches IN STORE at Kmart Australia

Afterpay launches IN STORE at Kmart sending shoppers into a tailspin – as thousands declare ‘this is dangerous!’

  • Australian shoppers are in a tailspin over Afterpay’s launch in Kmart stores
  • The buy now, pay later service was made available for online orders in 2018
  • But this is the first time it’s offered in physical Kmart stores


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Australian shoppers are in a tailspin over Afterpay’s launch in Kmart stores for the first time ever.

The buy now, pay later service will roll out in stores starting Friday at 12:30 p.m., three years after it was first offered for online purchases in September 2018.

The news caused social media to collapse after a Kmart representative confirmed the payment option will be available nationwide.

A post about the launch, which has garnered more than 1,500 “likes” since it was shared on Facebook late Thursday night, sparked a wave of excitement.

Australian shoppers are in a tailspin over Afterpay's launch in Kmart stores for the first time ever

Australian shoppers are in a tailspin over Afterpay’s launch in Kmart stores for the first time ever

“OMG – I’m going to be so broke,” one woman wrote.

‘Finally!’ said a second, while a third added, “Well, this is dangerous.”

With Afterpay, customers can buy an item and split the bill into four biweekly installments that are interest-free – provided you pay on time.

The company makes about 15 percent of its revenue through late payment fees, charging $10 for payments not processed before the due date, followed by another $7 if the amount goes unpaid a week after.

While the concept has revolutionized shopping for millions of people around the world, the convenience of buying with no immediate expenditure is labeled a slippery slope to significant debt.

The tech giant expanded into brick-and-mortar stores in April this year, launching a virtual card that allows shoppers to pay in-store without taking out a loan or paying upfront.

Customers can make a purchase by tapping an icon in the Afterpay app that activates the card in the digital wallet app and can be used to make purchases with Apple Pay or Google Pay.

Kmart is the latest in a long line of Australian retailers to roll out the service in-store.

The physical payment option was launched five years after the brand first introduced its in-store barcode solution in Australia and New Zealand in 2016.

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