Tripadvisor reveals that ONE MILLION reviews submitted in 2020 were fake (and explains how to spot genuine posts)
- In total, Tripadvisor said it penalized 34,605 properties for fraudulent activity.
- Banned 20,299 members for failing to meet community standards in 2020
- Tripadvisor blocked submissions of paid reviews from 372 paid review sites
Tripadvisor has revealed that in 2020 one million reviews it received were false, or 3.6 percent of the more than 26 million reviews submitted.
The figure was revealed in the company’s 2021 Review Transparency Report, which stated that 67.1% of all fake review submissions were prevented from appearing on the platform.
In total, Tripadvisor said it penalized 34,605 properties for fraudulent activity and banned 20,299 members for failing to meet community standards in 2020.
Tripadvisor has revealed that in 2020 one million reviews it received were false, or 3.6% of the more than 26 million reviews submitted.
Tripadvisor fraud researchers also identified 65 new paid review sites and blocked paid review submissions from a total of 372 different paid review sites.
Tripadvisor also removed 46,145 reviews that did not meet the new Covid-19 posting guidelines.
In total, more than two million review submissions (8.6% of the total) were rejected or removed from the platform, either manually or through the “advanced review analysis system”.
Tripadvisor said there are a number of reasons why reviews are rejected or removed, “ranging from violations of community standards (such as the use of profanity) to false review activities.”
According to an infographic published in the report, the key traits of a genuine review are being ‘recent’, ‘first-hand’, ‘relevant’ and ‘respectful and unbiased’.
The infographic has a genuine sample review, which reads: ‘I enjoyed a fantastic meal here last week. The food is delicious. The chef clearly places an emphasis on fresh local ingredients and as a vegan he had many options to choose from. The servers were very friendly and welcoming and while the service was a bit slow at times, that was understandable given how busy it was. I loved the atmosphere and the decor (the restaurant has recently been redecorated). I will definitely be back! ‘
According to an infographic published in the report, the key traits of a genuine review are being ‘recent’, ‘first-hand’, ‘relevant’ and ‘respectful and unbiased’
Tripadvisor said there are a number of reasons reviews are rejected or removed, ‘ranging from violations of community standards (such as profanity) to fake review activities’
Tripadvisor fraud investigators identified 65 new paid review sites. Blocked paid review submissions from a total of 372 different paid review sites.
Tripadvisor said: ‘The report highlights the important steps Tripadvisor is taking to protect travelers, diners and businesses during the Covid-19 pandemic, with the introduction of new community standards designed to prevent the spread of misinformation about Covid-19. and protect companies that have been keeping customers safe. ‘
Marie Audren, CEO of HOTREC (the Association of Hotels, Restaurants and Cafes in Europe), said: ‘Over the years, consumer opinions have become an important resource for millions of people to help them make decisions. informed and never more than now.
On the other hand, fake reviews hurt businesses and mislead consumers. We urge all platforms to behave in a transparent and diligent manner. That’s why we highly value the latest Tripadvisor report, which shows the work that goes on behind the scenes to protect travelers from false reviews. “
Europe is the region that has published the most opinions on Tripadvisor in 2020
Becky Foley, Director of Trust and safety On Tripadvisor, he said: ‘Two years ago, we were the first major review platform to issue a transparency report detailing the’ what, why and how ‘behind our work to protect travelers from fake reviews. So we said that our industry must work together to fight false reviews. Since then, other review platforms have followed our lead and shared more information about their own efforts to moderate reviews. But there is still more that can be achieved through collaboration.
“We know from our research that if a scammer tries to infiltrate Tripadvisor with fake reviews, they are targeting other platforms as well, and will always follow the path of least resistance. We must remain committed, working together and in cooperation with law enforcement agencies, to stop false critics and protect travelers. ”
The average rating submitted by reviewers for businesses and locations listed on Tripadvisor was 4.30 out of 5.0 in 2020, up from 4.22 out of 5.0 in 2018.
Click here to read the full report.
Marie Audren, CEO of HOTREC (the Association of Hotels, Restaurants and Cafes in Europe), said: ‘Fake reviews hurt businesses and mislead consumers’