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From an Aston Martin to a golden gun, can cash in on James Bond

In celebration of the 60th anniversary of the first James Bond film, Dr. No, a major auction of 007 memorabilia will take place next month. So how can you get involved in this exciting market – where rising values ​​have not shocked, but moved investors?


Auction House Christie’s is selling James Bond movie props in two sales – a live sale on September 28 and an online auction between September 15 and October 5.

The star attraction is an Aston Martin stunt car made last year for the Bond film No Time to Die, valued at £2 million. This DB5 comes complete with ‘Q’ modifications, such as dummy mini cannons behind the headlights.

Screen hit: Roger Moore as Bond, with Grace Jones in a poster for A View To A Kill

Screen hit: Roger Moore as Bond, with Grace Jones in a poster for A View To A Kill

Despite the eye-watering estimate, it’s a relative bargain compared to the $6.4 million (£5.2 million) paid for an Aston Martin DB5 complete with bumper machine guns from the 1965 movie Thunderball at Sotheby’s in 2019.

Those with a more modest budget might consider auctioning other Bond props. For example, five ‘bionic eyes’ used by evil Specter agents in No Time To Die are valued at £6,000 each, while a set of five bow ties worn by Daniel Craig in each of the films he starred in – starting with Casino Royale (2006 ) and ending with No Time To Die – an estimated £7,000 will go under the hammer.

Adrian Hume-Sayer, sales manager at Christie’s, says, “Bond memorabilia offers buyers a great opportunity to get one step closer to this special real estate icon.”

Buyers should be wary of buying movie props from websites like eBay, where it’s difficult to get proof of authenticity — and counterfeits are common.

While values ​​are not guaranteed to rise, most have risen in recent years. For example, the bikini was worn by Ursula Andress in the movie Dr. No from 1962, sold by the actress for £41,125 in 2001. Just two years ago, it was valued at £400,000. A gold gun rack as used in the 1974 Roger Moore Bond film The Man With The Golden Gun, sold at Christie’s in 2001 for £5,525. It is now valued at £80,000.


James Bond was created by author Ian Fleming, an undercover agent during World War II. A 1953 first edition of the first 007 novel, Casino Royale, is valued at £60,000 in mint condition with a dust jacket. Without the casing it can be sold for £10,000.

A copy of Casino Royale signed by Fleming was sold three years ago for £55,000 at the Scottish auction house Lyon & Turnbull. Inside was an inscription from Fleming to his friend Alastair: ‘Read and burn’.

At the same auction, a first edition of the 1954 Bond book Live And Let Die sold for £30,000.

Rare bookseller John Atkinson, from Harrogate in West Yorkshire, says: ‘When the first Bond book came out, Britain emerged from austerity after the Second World War. Into this gray world came Bond’s color and escapism. People fell in love with his sense of adventure and generations later we are still entranced.”

Atkinson owns a 1959 first edition of Goldfinger, subscribed by Fleming to British golfer Henry Cotton, worth £50,000. Bond had a golf handicap of nine in Goldfinger – the same handicap as Fleming. The author and Cotton were both members of the Royal St George’s Golf Club in Sandwich in Kent. An unsigned first edition of Goldfinger is valued at around £1,000.

Investment grade bond books can be found with a more modest budget. Pan-paperbacks of the first edition, such as 1964’s The Spy Who Loved Me, can be bought for £50. Atkinson says: ‘Unlike stocks and shares, you have something tangible to hold in your hand and enjoy as you buy a Bond book.’


Timepieces worn by iconic fictional characters such as Bond can become investment-grade status symbols, such as the Rolex Submariner worn by Sean Connery in Dr. no. It suddenly became a watch that investors wanted to buy.

The 1958 ‘big crown’ Rolex Oyster Perpetual Submariner, worn by Connery in the film, sold for £52,000 ten years ago. It is expected to sell for double this price today. Other smaller-faced Submariners from the same era can fetch £10,000 or more.

Christie’s sale next month will feature one of the Omega Seamaster watches Craig wore in No Time To Die. It has an estimate of £20,000. A Seamaster watch worn by Craig for the earlier Specter sold for £92,500 six years ago.

1659827680 698 From an Aston Martin to a golden gun can cash

1659827680 698 From an Aston Martin to a golden gun can cash

Adrian Roose, founder of online store The Memorabilia Club, says, “There’s still value. If you’re looking for a bargain, consider undervalued bonds, like Timothy Dalton, or another type of timepiece from a Bond movie.”

A clock used by ‘M’ – played by Judi Dench – in the 1999 film The World Is Not Enough is included in next month’s Christie’s sale for £5,000. One of the most expensive Bond watches is a 1972 Rolex Oyster used by Roger Moore with a magnet used to unzip dresses in Live And Let Die. This sold for £147,000 in 2011.


James Bond movie posters are rising in value. Lyon & Turnbull is holding a memorabilia sale featuring original posters on October 19.

Among the posters sold are a ‘gold lady’ promotion for the 1964 film Goldfinger and a 1965 Thunderball illustration of Bond surrounded by bikini-clad women. Both have a value of € 8,000.

Among the board games that are garnering interest is 1965’s 007 Underwater Battle which retails for £2,000. The price is so high because there were a lot of clunky bits – like frogmen – that got lost over time. Without all the original parts it can be sold for £50.

A 1967 Scalextric James Bond set that comes with a white Aston Martin DB5 and black Mercedes originally cost £11 but is now changing hands for up to £3,500.

Those who crave this iconic Bond car but can’t afford the multimillion-pound price tag of the real thing should consider a 1965 Corgi toy copy. Originally it cost 50 cents, but it now sells for up to £800 if the spring loaded ejection seat still works.

Roose says, “In this uncertain world, it’s reassuring that James Bond memorabilia continues to attract interest from investors looking to make decent profits. Interest in James Bond will never go away.’

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