Business is booming.

Your Roomba is about to become an Amazon device

Amazon buys iRobot for $1.7 billion. The deal, which the companies announced Friday morning, will make the popular Roomba line of robot vacuums part of the Amazon family and accelerate deeper integration with Amazon’s smart assistant Alexa and the company’s smarthome ecosystem.

Founded in 1990 by MIT roboticists Colin Angle and Helen Greiner, the company struggled for most of the 1990s, trying to break into the toy game with an all-too-real and creepy robot. My real baby doll (opens in new tab). However, iRobot struck gold when it moved away from anthropomorphic bots and into the utility robot space, introducing its first Roomba robotic vacuum cleaner in 2002.