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It’s happening: Canon is finally answering our calls for cheaper mirrorless cameras

Canon’s recent launch of the mid-range EOS R7 and EOS R10 was great news for those of us who can’t afford to splash out on full-frame flagships – and it looks like the camera giant could follow them up with another temptingly affordable fashion model .

the reliable one Canon Rumors (opens in new tab) has claimed that “Canon’s next RF mount camera is in the field” and will be announced “before November 2022”. Like Canon’s two most recent releases, the camera will apparently be another APS-C model and be “a small form factor vlogger” camera that will likely compete with the new Nikon Z30. This means it could also be the long-rumored Canon EOS R100.

Cameras with APS-C sensors are generally much cheaper than their full-frame equivalents. So the launch of a third such RF mount camera – following the Canon EOS R7 and EOS R10 – would confirm a major shift in Canon’s strategy. And also a very welcome one in the current difficult financial environment.

The Canon EOS R7 on a rock next to two lenses

The Canon EOS R7 alongside the two RF-S lenses announced by the camera giant (so far) (Image credit: Canon)

Even if you’re not in the market for a vlogging camera, the arrival of another APS-C model would be a good sign for affordable Canon cameras. As our Canon EOS R7 review explains, one of the few issues with the camera is the lack of native lenses. At the moment there are only two RF-S lenses, an 18-150mm and an 18-45mm.