IFA 2022: everything to expect from the huge tech show
IFA 2022 will be the return of Europe’s largest consumer electronics trade show and will take place from September 2-6 in Berlin, Germany.
Due to the Covid-19 pandemic, last year’s event was canceled and the year before that, attendance had been strictly reduced,
So the news that IFA 2022 will be another in-person event is welcome for anyone looking to get a glimpse of the technology some of the largest companies in the world are working on.
We should see some big announcements from LG and Samsung, as well as showings from Lenovo, Huawei and more.
However, there is one big name that seems to be missing this year: Sony. We haven’t heard anything about the plans and given the Japanese company’s dominance in TV, audio and entertainment, it’s odd that it wouldn’t be attending the event this year, despite attending previous IFAs.
We’ve reached out to Sony to find out what the plans are, and until then, read one to find out what we have to do know who is present and what they are showing.
We will also be attending the event and will bring you the latest news, releases and hands-on reviews when the show kicks off on September 2.
What is IFA?
IFA 2022: what you need to know
- What is IFA? Europe’s largest technology showcase, held in Berlin every September and attended by most of the industry’s major players.
- When is IFA 2022? This year’s event will take place from September 2-6 and will be the first all-in-person IFA since 2019.
- Which brands will there be? Most of the major tech companies, including LG and Samsung, will be in attendance, as well as Huawei, Lenovo and Asus. However, it seems that Sony will not make an appearance, and Apple never goes to IFA, preferring to host its own events.
What to expect at IFA 2022
IFA 2022: Samsung
Samsung is one of the largest tech companies in the world, with a huge range of products. While it usually leaves its biggest announcements, especially when it comes to smartphones, for its own “Unpacked” events, it often shows off its TVs, audio, and home appliances at IFA.
Despite Samsung not attending last year and instead hosting the ‘Life Unstoppable’ event at the same time, it looks like Samsung will be back at IFA 2022.
We don’t currently know much about what Samsung is likely to reveal this year, but there are rumors that we could see a slew of new SmartThings products, Samsung’s Internet of Things (IoT) platform for smart refrigerators, washing machines and more.
Hopefully we’ll also get some new micro LED TVs from Samsung, as well as computer accessories.
IFA 2022: LG
LG is usually well represented at IFA, and while the days of showing off its smartphones are long gone, it has a huge range of devices it’s likely to want to show off this year.
Again, we haven’t heard any concrete rumors about what LG will bring to IFA 2022, but we expect to see some great new TVs, projectors and appliances.
IFA 2022: TCL
TCL is known for its affordable TVs that drastically undercut the competition when it comes to price, especially during events like Black Friday. TCL has announced it will be at IFA 2022, and it’s going to be big, with a global press conference on September 1 and then a massive exhibit for the rest of the week with “an expansive TCL booth spanning over 2,500 square feet.”
According to TCL, it will show off “the latest displays, soundbars and smart wearables, along with a full range of smart home appliances and an assortment of new TV prototypes.”
It sure sounds exciting, and we can’t wait to see what they have in store.
IFA 2022: Huawei
Huawei’s troubles with the US and its companies continue, but it is still committed to IFA 2022.
The Chinese company has had a lot of presence at IFA in recent years and even used the event to announce a new smartphone.
While we’re not sure what Huawei has in store for IFA 2022, it will likely show off its mobile devices along with its fast-growing laptop and networking product ranges.
IFA 2022: Honor
Honor, once a sub-brand of Huawei but now a force to be reckoned with, will be at IFA 2022,
It’s already been announced that it will be holding a keynote on September 2 at 5pm CEST / 11am ET / 4pm BST, and we’ll likely see smartphones, laptops, tablets, earphones and more from the company.
IFA 2022: Philips
Philips, and parent company TP Vision, will once again make a big splash at IFA 2022, and we expect to see new TV and audio devices, as well as kitchenware and perhaps even more Hue smart home lighting products.
IFA 2022: Qualcomm
Once again, the opening keynote for IFA 2022 will be from Qualcomm president Cristiano Amon. He also spoke at last year’s keynote, and while Qualcomm may not be the most recognizable name, it’s a company that has products that power many of your devices, especially smartphones and tablets.
Amon has hinted that his keynote will talk about 5G, AI and the “intelligent edge” – whatever that is.
We may also see new laptops powered by Qualcomm’s Snapdragon chipset (rather than more common processors from Intel and AMD). Of all the companies at IFA 2022, Qualcomm could be the one that will give us the greatest insight into the future of technology.
IFA 2022: Garmin
Garmin is expected to show up at IFA and it could use the big tech event to showcase more new products.
The company specializes in fitness trackers, so there’s a good chance we’ll see some new and improved devices that allow us to track our fitness levels while we’re working out.