Holly Willoughby debuted much longer hair when she swapped her signature blunt bob for soft shoulder-length waves on Friday.
The This Morning host, 41, took to Instagram to show off her tousled locks while promoting her latest range with Marks and Spencer.
Joking that her new look was the result of the sunny weather, Holly said she was in a “summer mood” as she modeled a gorgeous floral dress.
Holly Willoughby, 41, swapped her signature blunt bob for long tousled waves as she posed for her latest fashion campaign for Marks and Spencer on Friday
Holly looked as radiant as ever in the puff sleeve number with A-line skirt as she opted for minimal makeup for the photo shoot.
Alongside the photo, she wrote: ‘A summer mood. New hair and new favorite pieces, courtesy of M&S!
This gorgeous floral print dress is perfect for those warm summer evenings. Keep an eye out for more of my top picks! … All these Vit Ds make my hair grow.’
Signature Look: Joking that her new look was the result of the sunny weather, Holly said she was in a “summer state” (pictured on This Morning last month)
It comes as Holly took to Instagram on Thursday with an unusually snappy post as she marked her 15th wedding anniversary to husband Dan Baldwin.
In the photo, the host was swimming in a pool wearing a pair of black bikini bottoms that read ‘Mrs Baldwin’ in silver glitter.
Holly married her partner, 47, at Amberley Castle in Sussex in August 2007. They now share three children, Harry, 13, Belle, 11, and Chester, seven.
In the image – which is not clear if it is a throwback or a current photo – Holly showed off her toned physique in the personalized swimwear.
Her determined butt and nimble legs showed through the bottom, while the bikini top was tied around her midriff.
She wore longer locks that flowed into the water behind her as she swam on.
The blonde beauty wrote in the caption: ‘Mrs Baldwin 4 ever… ❤️ #15yearsmarried #love’.
Romance: Holly married her partner, 47, in August 2007 at Amberley Castle in Sussex (pictured in 2016)
At the end of last month, Holly recalled how she “burst into tears” from stress in the days leading up to her wedding to husband Dan.
Holly discussed her special day in an Instagram video and in an interview on her Wylde Moon website as she and Dan prepared to celebrate their 15th anniversary.
Recalling her emotions in the run up to the big day, Holly said, “We definitely had some weather stress! Like many venues, the castle’s event space was mainly on the property and while you might think you’d be safe with the weather in August, I can recall summer being one of the wettest ever.
Shortly before the wedding I worked with Fearne [Cotton] and saw one of the crew members reading a newspaper with “5 Days Until Summer Begins” on the front page. I was getting married in 5 days! I burst into tears.’
Reminiscences: Late last month, Holly recalled “bursting into tears” from stress in the days leading up to her wedding to husband Dan (pictured in her 2018 wedding dress)
Speaking about her fond memories of the day, she added: “It feels like a long time ago, we’ve been married 15 years this year, so it feels very special. Those memories are as fresh as the day itself.
“It’s a special, special time from the dress, to walking down the aisle, to the smell of those flowers you’ll never forget, to seeing all your loved ones in one place.”
‘Just a complete party in its purest form.’
The star revealed that she wore a 60s-style bunny girl corset under her dress on that day.
Emotions: Holly discussed her special day in an Instagram video and in an interview on her Wylde Moon website as she and Dan prepared to celebrate their 15th anniversary (pictured in 2016)
She said, “Of course it’s very important to get your underwear right under your wedding dress, and even more so with a backless dress.
My wonderful seamstress had a vintage bunny girl outfit pattern. She adapted an original ’60s bunny girl corset by cutting the back so low that it couldn’t be seen.’
Holly also said she spent much of her wedding day in tears herself, especially the moment she first walked into the church.
She said, “Those hours before you get married are insane and your mind can’t possibly handle the day you’re about to have.
“It was a magical, nervous morning getting dressed with my mom and my sister, and I will always remember the moment my dad walked in when I was getting ready to go and he burst into tears.
“It immediately put me on edge. I will never forget the overwhelming feeling of love that came over me as I walked into the church and everyone turned and smiled. That is simply unforgettable!’
Fun: The couple had three children: Harry (12), Belle (11) and Chester (7) (pictured in 2020)