Business is booming.

Expect even cheaper 4K TVs soon, thanks to a perfect storm for price drops

For the past few months, we’ve been covering the behind-the-scenes news in the TV industry that screen prices have been falling continuously, which has the potential to mean big drops in TV prices later in the year. That’s because TVs in production now, from components that have come down in price, will hit shelves by the end of the year — ready for the big sales events, including Black Friday. That means the discounts may be even deeper than usual.

We’ve already seen signs of this – the LG-Samsung price war is getting underway even faster than usual.