Business is booming.

Kylie Jenner's sanitary protocols questioned after she appears in lab clip creating beauty products

Kylie Jenner’s sanitary protocols took center stage on Wednesday after the beauty mogul posted a clip on social media in which she was seen at the lab in Milan, Italy, where her Kylie Cosmetics product is made.

The Los Angeles-born star captioned the clip, “In the lab creates new magic for you…better than ever,” and tagged her brand’s name in the post.

In the post, the 24-year-old billionaire donned a white lab coat as she mixed various ingredients in the workroom.

The latest: Kylie Jenner’s hygiene protocols took center stage on Wednesday after the beauty mogul, 24, released a clip on social media showing her at the lab in Milan, Italy, where her Kylie Cosmetics product is made.

Some commenters objected to Kylie’s outfit in the post, saying she had nothing to hold back her long hair as she toured the facility and oversaw the products, nor was she wearing gloves in any of the images.

One user wrote: ‘Wear a hair cap’, while another asked if you shouldn’t ‘wear gloves, a mask and the hairnet???’

Another user said: ‘I see so many lab rules not being followed’, while another said: ‘No gloves or a hairnet in a lab??? or even a mask???’

Sources told Dailymail.com that Kylie was not on the production floor and was in the accessible lab area where she could play with colors and idea concepts.

Kevin James Bennett, an Emmy-winning makeup artist and cosmetic professional, posted a critique of the images she posted

Kevin James Bennett, an Emmy-winning makeup artist and cosmetic professional, posted a critique of the images she posted

1659642799 993 Kylie Jenner catches the eye in quirky hot pink top

1659648276 600 Kylie Jenner039s sanitary protocols questioned after she appears in lab

A number of Instagram commentators were critical of the protocols followed in the clip

A number of Instagram commentators were critical of the protocols followed in the clip

Kevin James Bennett, an Emmy-winning makeup artist and cosmetic professional, criticized the images she posted.

“I’m a cosmetic developer and work with cosmetic manufacturers (and their labs) as part of my job,” Bennett said. “I have very short hair and I was NEVER allowed in the lab or on the production floor without a hairnet, shoe covers, mask… and disposable gloves.”

Bennett claimed that Jenner “gassed her followers into thinking she was making cosmetics,” adding that he wondered “what unwitting manufacturer… let her perform this photo in their lab and on the production floor — without following proper sanitation protocols.

“I need the name because I want to make sure my clients NEVER work with them.”

He concluded by saying, ‘People, this is not the way we make cosmetics and it misrepresents how our industry works. Credible manufacturers follow STRICT sanitation protocols to protect you.”

Dailymail.com has reached out to Jenner’s representatives for comment on the criticism.

A look inside!  Jenner marveled at a glass of red liquid sitting on a scale

A look inside! Jenner marveled at a glass of red liquid sitting on a scale

Inspection time!  She carefully examined different parts of the lab

Inspection time! She carefully examined different parts of the lab

In pictures on her Instagram account, Kylie showed off the various makeup ingredients as she inspected the lab with a curious eye.

She prepared a mixture of powder and marveled at the sight of the concoction as she poured it into a glass set on a platter.

“So cool,” Kylie commented as a woman explained the process to her. “I can do this,” she added. She also shared with fans an inside look at the creation of her makeup.

One of the videos was of a mixture of red liquid spinning in a glass beaker. She also posted photos of glitter ranging from shades of fuchsia to blue.

Kylie was just 17 when she launched her hugely successful makeup business with her iconic lip kits.

“I was 17 when I launched Kylie Cosmetics,” she said in a video about the birth story of her company last year. “It feels weird that this is my life now, but looking back on it, makeup has just been part of my DNA.” She also detailed her insecurities with her lips.

Mixing things up!  She prepared a mixture of powder and marveled at the sight of the concoction as she poured it into a glass set on a platter.

Mixing things up! She prepared a mixture of powder and marveled at the sight of the concoction as she poured it into a glass set on a platter.

Preview!

Preview! “Creating new magic for you in the lab,” Kylie captioned the post. ‘better than ever. @kyliecosmetics’

Everything that glitters!  Jenner showed off several containers full of colorful glitter

Everything that glitters! Jenner showed off several containers full of colorful glitter

She eventually turned to her mother Kris Jenner for help starting her business.

“I remember her saying, ‘Can we ever have a little meeting?’ And I said, “Yeah, do you want to have a little meeting?” She was about 17, 16,” Kris said. “And she goes, I finally figure out what I want to do with my life.”

Her dream was to get into the makeup business and she planned to start with a lip kit.

“I said, ‘Well Kylie, you’ve got all those years of savings you’ve made Keeping Up With The Kardashians.’ I said, “You’re going to have to use your own money if you really want to make this work, because that’s going to be your motivation and your drive.”

In the end, Kylie’s lip kits sold out in less than a minute when she launched them in 2015.

Kylie’s ultimate venture expanded from just lip kits to a slew of cosmetics, including eyeshadow, blush, and foundation.

Makeup magic!  Kylie was just 17 when she launched her hugely successful makeup business with her iconic lip kits

Makeup magic! Kylie was just 17 when she launched her hugely successful makeup business with her iconic lip kits

For each his own!  Kylie's ultimate venture expanded from just lip kits to a slew of cosmetics, including eyeshadow, blush and foundation

For each his own! Kylie’s ultimate venture expanded from just lip kits to a slew of cosmetics, including eyeshadow, blush and foundation

.