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dragons' den winner loses battle of the gown over green credentials

Dragons’ Den winner selling ‘green’ dresses to university graduates made false claims about environmental credentials

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A Dragons’ Den winner who sells “green” dresses to university graduates made false claims about his environmental credentials.

A jury ruled that there can be “no doubt” Churchill misled Gowns when they sold dresses containing “100 percent recycled plastic.”

The company landed £60,000 from Deborah Meaden on the BBC show. It initially went to court for alleging that Ede & Ravenscroft had abused its dominant position to try to force Churchill out of the market.

Dress Up: Churchill Gowns Founders Oliver Adkins and Ruth Nicholls

Dress Up: Churchill Gowns Founders Oliver Adkins and Ruth Nicholls

But lawyers for Ede & Ravenscroft, believed to be the world’s oldest tailoring company, replied that it had conducted tests on its rival’s dresses, casting doubt on its recycling claims.

It said the company’s statements were made “fraudulently or at the very least with criminal negligence.”

A tribunal ruled that one of Churchill’s directors made an environmental claim “without questioning whether it was true.”

The company is considering filing an appeal.

Churchill said it’s ‘realised that some of our dresses are made from 70 percent recycled plastic and 30 percent viscose’. This was overlooked by the manager’.

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