Not so long ago, product sampling marketing was purely an in-person affair between the customer and the sales merchandiser, also known as the brand representative. But the COVID-19 outbreak changed all that. Faced with a situation the world had never seen before, businesses had to find other merchandising solutions to keep going.
Below are 10 product sampling tips you can count on for the best marketing campaign.
1. Outline Your Goals
If you want to succeed in anything, start by planning it. You plan to fail if you fail to plan.
What do you want to accomplish at the end of the campaign? Make sure you identify everything.
Knowing what you are looking for will give you a direction.
2. Who Are Your Target Audience?
The only way to satisfy customers is by understanding them to find out what they need, how and when they need it. Do your research, but this time around, dig deeper because the pandemic changed consumer behavior completely.
3. Identify the Right Product Samples
Now that you know who your target audience is, choosing the ideal product samples for the audience shouldn’t be a problem. Remember, presentation matters. Your goal here is to create a memorable experience.
4. Your Timing Matters
You do not want to find yourself marketing ice cream during winter because that’s a failed mission. During that time, people want to stay indoors and keep warm. The best time to market a product is when the demand is high.
5. Leverage Prepackaged Samples
Prepackaged samples are a perfect way to market during the pandemic to minimize contact. You can place the small samples neatly on a stand for customers to pick. Assign one sales merchandiser for every selling stand you set up to direct customers and respond to their questions.
6. Leverage Influencers
Influencers are influential; use them for your product sampling campaign. For instance, you can target 100 mommy bloggers by mailing samples of your baby care products to them. In return, they can blog about their experience to their loyal audiences.
7. Create Some Detailed Product Demos
Product demos have been around for some time, but people did not pay so much attention to them because the options we had were unlimited. Today, they are one of the best product sampling merchandising solutions. The trick here is to be more creative, detailed, educative, and entertaining at the same time.
8. Augmented Reality (AR)
Augmented reality is a technology that can merge real-world experiences and the digital world on a screen. It provides a way for customers to try out different products without having to visit a store location.
9. Online Delivery
Nowadays, customers prefer to shop online and receive their packages right at their doorstep. If you want them to try your products, you can send the samples directly to them together with their shopping.
10. Follow Up
When you give out samples, you need to find out what customers have to say about your products. Some of them might give you feedback immediately. And some others you’ll have to follow up. This information is necessary to ensure continuous improvement.
Product sampling is when you let customers try out your products for free to see their reactions and understand their attitudes towards your brand. It is one of the oldest marketing strategies, yet its role is still as critical as ever before.